The UK and EU have committed to ambitious net zero targets by 2050, reshaping how we design, build, and manage our environments. For the built environment, responsible for around 40% of global carbon emissions, this is both a challenge and an opportunity. But while technical innovation is advancing, many organisations still struggle with how to position, communicate, and scale their response.
At Shareable, we work with businesses across the built environment to turn complex sustainability agendas into clear strategies, campaigns, and communications that win buy-in and drive measurable impact.
The Scale of The Challenge
- Operational carbon (heating, cooling, lighting) is falling thanks to efficiency gains, but embodied carbon from materials and construction now dominates.
- 80% of 2050’s building stock already exists, according to the UK Green Building Council (UKGBC), making large-scale retrofitting unavoidable.
For organisations, the pressure to adapt is high — but so is the noise. Standing out requires not just action, but a story that resonates. That’s where Shareable comes in.
Strategies for Change
- Retrofitting at Scale
Homes and offices in the UK are among the least energy efficient in Europe.
Programmes like Salford City Council’s retrofit have cut household energy use by 30%.
Our role: Shareable helps retrofit providers and contractors *shape messaging and campaigns that build public trust, attract funding, and inspire uptake at scale.
